Universities create great sponsorships. Trak helps them deliver.

Trak is sponsorship management software that keeps everything organized, tracks real-time performance, and proves ROI—all in one place. Say goodbye to emails and spreadsheets and hello to sponsorships that deliver results.

Everything your team needs to run sponsorships, in one place

Trak replaces spreadsheets, email threads, and scattered files with a single platform built for university sponsorship teams.

Contracts

Keep agreements, assets, deliverables, and key dates organized in one place.

Activations

Build clear activation plans, assign responsibilities, and keep every commitment moving.

Proof of Performance

Capture and organize photos, files, links, and other proof throughout the partnership.

Reporting

Create clear recaps and reports that demonstrate value to partners and leadership.

Built for modern university partnership teams

Trak helps university sponsorship teams reduce manual work, improve collaboration, and deliver a more professional experience for every partner, from first contract to renewal.

West Virginia University

Leading university athletics program leveraging Trak to manage sponsorships at scale.

Boise State University

Forward-thinking partnership team using Trak to streamline activations and reporting.