Streamline Sponsorship & Partnership Management
Smarter sponsorships, bigger returns
Trak is sponsorship management software that keeps everything organized, automates tedious tasks, and allows you to prove ROI all in one place. Say goodbye to emails and spreadsheets and hello to sponsorships that deliver results.
Trusted by sponsorship leaders at brands you know and love:
THE PROBLEM
Sponsorships are one of brands' most powerful marketing strategies, yet too many still manage them with emails, spreadsheets, and PowerPoints.
Lack of Organization
Without a centralized system, it’s nearly impossible to track what you have, what’s working, and what’s not.
Things Get Missed
Things often slip through the cracks, leading to wasted time, missed opportunities, and underutilized assets.
The Process Isn't Agile
Brands need a better way to stay on top of sponsorships and prove their value.
There’s a better way to manage sponsorships.
The Old Way
A Messy, Manual Process with Spreadsheets
- Scattered sponsorships: Proposals flood inboxes with no clear way to track, compare, or prioritize sponsorship opportunities.
- Missed deadlines: Without a structured system, activations get rushed or forgotten, leading to wasted spend and inconsistent brand presence.
- Lack of visibility: Relying on outdated spreadsheets and email chains, teams can’t see what’s been committed, delivered, or left on the table.
- Incomplete performance tracking: Proving ROI is a frustrating process—data is scattered, inconsistent, and sometimes nonexistent.
- Renewal decision guesswork: Without real-time insights, brands rely on gut feelings rather than hard data to decide which sponsorships to renew.
THE NEW WAY
An Organized, Automated Approach with Trak
- A centralized hub: Every sponsorship opportunity is logged, tracked, and evaluated in a structured pipeline.
- Automated execution: It’s easy to keep activations on track with a shared calendar, automated task management, and real-time asset tracking.
- Full visibility: Teams can instantly see what they have, what’s being used, and what’s delivering value, so nothing slips through the cracks.
- Accurate performance tracking: Automated dashboards provide real-time insights, making it simple to measure and prove sponsorship impact.
- Data-driven renewal decisions: With hard data at their fingertips, brands can compare past sponsorship performance and confidently make investment decisions.
OUR SOLUTION
Get complete control over brand sponsorships without the busywork.
Know exactly where every sponsorship stands
Centralize your sponsorship management
Manage every sponsorship deal, asset, and activation in one platform—no more searching through emails or juggling scattered spreadsheets.
Easily Track Assets & Inventory
Keep tabs on all your sponsorship assets, from signage and digital ads to event activations, so you always know what’s been delivered, what’s pending, and what’s overdue.
Reduce Legal and Financial Risks
Maintain accountability and legal compliance by storing and tracking contracts, obligations, and renewal deadlines in one place.
SPEND TIME ON WHAT MATTERS
Reclaim hours every week by automating essential processes.
Automate Tasks & Workflows
Automatically assign, track, and manage sponsorship activation tasks, making sure everyone knows their responsibilities and gets things done on time.
Stay Organized with Notifications & Reminders
Never miss a deadline again! Automated emails and in-app reminders will keep your team on schedule, streamline approvals, and eliminate last-minute scrambles.
Make Sponsorship Recaps Stress-Free
Trade hand-made PowerPoints for automatically generated recap presentations that showcase key sponsorship performance data.
TAKE CONTROL OF YOUR PARTNERSHIPS
Confidently prove the value of sponsorships with real-time insights.
Track Performance and Prove ROI
Track key sponsorship metrics like impressions, engagement, and activations with real-time dashboards and reports. Measuring impact and proving ROI has never been easier.
Put Your Reporting on Auto-Pilot
Get clear, up-to-date insights on sponsorship performance without the manual work—Trak automatically compiles the data you need to showcase (and evaluate) results.
Seamlessly Integrate with Other Systems
Connect Trak with your CRM, measurement tools, and ticketing systems to automatically pull in key data and improve visibility across the board.
HAVE CONFIDENCE WITH YOUR WORKFLOW
Rest easy with enterprise-ready support and security.
Get Expert Implementation Support
Your team will have access to hands-on onboarding, training, and workflow setup to ensure a smooth transition from spreadsheets to Trak, with expert guidance every step of the way.
Keep Your Data Secure
Protect sensitive sponsorship data with enterprise-grade security, including SSO, SCIM provisioning, audit logs, and customizable password policies.
Use a Platform Designed Just for You
Unlike generic tools, Trak is purpose-built for brand sponsorship teams. The days of digging through spreadsheets are over; now, you can track partnerships, manage assets, and measure impact from one intuitive platform.
"Trak has allowed us not only to improve our collaboration efforts, but we're developing a way to quantify various data points allowing us to compare partnership performance, provide specific feedback to partners for improvement and optimize results"
Brett Greenwell
VP, Member & Partner Relations America First Credit Union
How it works
1. Centralize Sponsorship Management
Log and track every sponsorship opportunity in one place—no more scattered emails and spreadsheets. With a structured pipeline, your team will make informed decisions faster.
2. Manage Contracts & Approvals
Next, we get organized, setting up the tools and systems needed to work together efficiently–like Jira boards and staging environments.
3. Execute with Confidence
Last-minute scrambles are officially a thing of the past! Event calendars, task automation, and real-time asset management will help you meet every deadline.
4. Track, Measure & Optimize
Need to prove ROI? Dashboards and automated reports make it simple to measure performance in real-time, track deliverables, and confidently make renewal decisions.