Trusted by Leading Brands | Trak Software Customers
Real brands, real results
See how Trak makes sponsorships easier
Don’t just take our word for it! Dozens of brands have ditched the spreadsheets, streamlined their sponsorships, and proven ROI with Trak. Check out their stories and see what’s possible when sponsorship management actually works.
Who uses Trak
Trak is used by brands and teams that need a better way to manage sponsorships, coordinate internal stakeholders, track deliverables, and report on performance. It is especially helpful for organizations managing multiple sponsorships across teams, partners, campaigns, and renewal cycles.
What customers use Trak for
Customers use Trak to organize sponsorship opportunities, manage approvals, centralize contracts and assets, track activation progress, monitor deliverables, and measure ROI. By replacing spreadsheets, email threads, and disconnected tools, Trak helps teams stay aligned and make sponsorship work easier to manage.
Why customers move to Trak
Many teams come to Trak after outgrowing spreadsheets and manual processes. They need more visibility, better collaboration, and a clearer way to manage sponsorship activity from planning through renewal. Trak gives them one place to track the work, reduce confusion, and confidently report on results.
Testimonials
"Since using Trak with the Ravens several years ago, we realized that the Aquarius team could be much more nimble and efficient through this platform. It has been pivotal for us to support our clients at AAA execute 20+ regional partnerships spanning much of the country, and helps our team maximize results and bandwidth in the process. As a leader, Trak provides peace of mind while allowing my team to be more strategic and less reactive, setting our clients up for long-term success."
Shauna Gillem
Executive Vice President, Agency Operations and Chief Client Officer
"When I was in the sales world, I tried every type of software available and from the sponsorship perspective, nothing ever tackled all the needs as effectively as Trak does. Just because it is so tailored to the sponsorship world”
Clients retain us to help ensure that property partners are delivering on sponsorship expectations and are providing the data and performance metrics necessary to validate the relationship."
Sabrina Higdon
Director of Business Development & Account Management at 88 Marketing
"As a one-person sponsorship shop, Trak has single-handedly helped me increase sales, improve efficiency, and exceed client expectations."
Erica Egan
Assistant Athletic Director for External Partnerships at Yale University
"That information needs to be findable, sortable and easily accessible. No solution existed that helped us accomplish this. Once we found Trak, that gave us a single source of truth and that’s a rare find with my need for a customized way to capture everything."
Dan Frystak
Head of Partnership Development - Sports and Entertainment
"Before Trak it was really difficult to look ahead and anticipate everything, it helped me plan better. Before it was reactive, and all I did was reply to e-mails to provide approvals. It’s really easy to learn, if you’re used to reading email on your computer, you can figure it out. Our team picked it right up."
David Williams
Associate Managing Director
"Trak has increased the engagement with our partners allowing us to spend more time throughout the year on conversations about strategy, partnership maximization and ROI, instead of version wrangling and status meetings…"
Kate Kasabula
Vice President, Client Services at Baltimore Ravens
" Trak has allowed us not only to improve our collaboration efforts, but we're developing a way to quantify various data points allowing us to compare partnership performance, provide specific feedback to partners for improvement and optimize results"
Brett Greenwell
VP, Member & Partner Relations
"I love having everything in one system to stay organized. I have heard similar feedback from partners as well, that it helps them stay on top of everything.
I also love do not have to go digging through photoshelters or through photo libraries for old POP, or find creative buried in an email from 2 months prior."
Robbie Hamill
Partner Services Coordinator
Case Studies
How Carolina Core FC Transformed Their Sponsorship Operations with Trak Software \
\
Carolina Core FC, a young and ambitious minor league soccer team, set out with a mission: to build a professional organization that rivaled major league operations.\
\
View Case Study](/content/case-study/how-carolina-core-fc-transformed-their-sponsorship-operations-with-trak-software/index.html)
How the Colorado PGA Streamlines Sponsorship and Elevates Member Experience \
\
Despite her extensive experience, managing these partnerships came with challenges, especially when it came to organization, accountability, and maintaining positive relationships with sponsors.\
\
View Case Study](/content/case-study/how-does-the-colorado-pga-achieve-its-3-goals-streamline-sponsorship-management-strengthen-sponsor-relationships-and-enhance-its-members-experiences/index.html)