Trak Software Transforms How Agencies & Clients Work Together: A Case Study from AAA and Aquarius Sports & Entertainment
Trak Software Transforms How Agencies & Clients Work Together: A Case Study from AAA and Aquarius Sports & Entertainment
5 Reasons AAA Chose Trak After Trying Other Solutions
1. Unified Sponsorship Management Across Their Entire Enterprise
Trak is the only platform that enabled AAA’s internal teams to share critical information seamlessly across their entire sponsorship ecosystem—including brand, property, and agency stakeholders.
- Supports a wide range of rights holders—from NFL teams to brand ambassadors
- Connects internal business units including AAA Affiliates, Membership Services, Insurance, and Roadside Assistance
2. 24/7 Creative Visibility Across All Campaigns
Trak’s internal search tools let AAA and Aquarius instantly track what creative is running, where, and with whom—across their full sponsorship portfolio.
- Search by campaign, media type, and specs
- Know exactly what's in market and when
3. Best-in-Class Asset & Performance Archiving
Trak stores and organizes all types of creative—video, audio, static, and more—while also tracking historical sponsorship performance for better future planning.
- Centralized digital asset management
- Performance data at your fingertips
4. Effortless Collaboration With Partners
Trak integrates easily with all agency and rights holder partners, creating a shared workflow that fosters transparency, education, and process alignment.
- Enhances communication
- Drives better execution and outcomes for all parties
5. Built Specifically for Sports & Entertainment
Unlike generic project management tools, Trak was purpose-built for the sponsorship industry.
- Designed for the nuances of sports and entertainment marketing
- Supports seamless resolution of activation disruptions with full transparency
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Since using Trak with the Ravens several years ago, we realized that the Aquarius team could be much more nimble and efficient through this platform. It has been pivotal for us to support our clients at AAA execute 20+ regional partnerships spanning much of the country, and helps our team maximize results and bandwidth in the process. As a leader, Trak provides peace of mind while allowing my team to be more strategic and less reactive, setting our clients up for long-term success.
Shauna Gillem
Aquarius Sports & Entertainment