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Smarter Sponsorship Starts Here
Get expert insights, product updates, and stories from the brands redefining partnership strategy with Trak.
What Our 2026 Customer Survey Reveals About the Trak Experience April 1, 2026 \ \ See what our 2026 customer survey reveals about the Trak experience, from ease of use and support satisfaction to the value customers see in the platform every day.\ \ Read Blog Post](/content/blog-posts/what-our-2026-customer-survey-reveals-about-the-trak-experience/index.html)
Trak Software at the Michigan Sports Business Conference: Building Community and Powering Success at the Forefront of the Next Generation in Sports Sponsorship October 24, 2025 \ \ Great minds think alike… or so the saying goes. While that’s not always the case, we’ve found that great minds seek out other great minds, and there was a lot of that on display at the MSBC. \ \ Read Blog Post](/content/blog-posts/trak-software-at-the-michigan-sports-business-conference-building-community-and-powering-success-at-the-forefront-of-the-next-generation-in-sports-sponsorship/index.html)
The Sponsorship Recap Isn’t a Report—It’s Your Sales Pitch September 12, 2025 \ \ In the world of sponsorships, there’s one deliverable that has the power to influence everything from renewal rates to upsells—and it’s often rushed, overlooked, or treated like a formality: the recap report.\ \ Read Blog Post](/content/blog-posts/the-sponsorship-recap-isnt-a-report--its-your-sales-pitch/index.html)
Tactical Empathy: The Secret Weapon in Sponsorship Negotiations September 5, 2025 \ \ When it comes to managing sponsorships, negotiation is often treated as a win-lose situation. But if there's one powerful takeaway from Chris Voss's book Never Split the Difference, it's this: negotiation is more about understanding than compromise. At the heart of this approach is tactical empathy.\ \ Read Blog Post](/content/blog-posts/tactical-empathy-the-secret-weapon-in-sponsorship-negotiations/index.html)
From Sell-Outs to Stand-Outs: Reframing Sponsorship Marketing August 21, 2025 \ \ Ask any creator or brand why sponsorships feel weird sometimes, and you’ll hear words like “forcing it” or “cringey.” But the real problem isn’t sponsorship—it’s how we approach it. Here’s how to pivot toward something effective and authentic.\ \ Read Blog Post](/content/blog-posts/from-sell-outs-to-stand-outs-reframing-sponsorship-marketing/index.html)
Why “Icky” Sponsorship Doesn’t Have to Be Your Brand’s Future August 14, 2025 \ \ Sponsorship marketing has earned the nickname “icky” for good reason, it often feels like sellers swapping audience attention for dollars. But that need not be the norm. In fact, a simple shift in mindset can turn what feels uncomfortable into something powerful and positive.\ \ Read Blog Post](/content/blog-posts/why-icky-sponsorship-doesnt-have-to-be-your-brands-future/index.html)
Slack, Email, and the Chaos of Sponsorship Collaboration July 17, 2025 \ \ Slack, email, text messages, and cloud folders. These are the digital “tools” most sponsorship teams use daily. Unfortunately, these tools were never built for managing sponsorships—and they’re costing you time, accuracy, and peace of mind.\ \ Read Blog Post](/content/blog-posts/slack-email-and-the-chaos-of-sponsorship-collaboration/index.html)
The Death of the Sponsorship Spreadsheet (And What Comes Next) July 10, 2025 \ \ There was a time when managing sponsorships with a spreadsheet made sense. The deals were simple, the deliverables were fewer, and the performance expectations were... well, minimal.But that time is long gone.\ \ Read Blog Post](/content/blog-posts/the-death-of-the-sponsorship-spreadsheet-and-what-comes-next/index.html)
From the Horizon Summit: Lessons Shaping the Future of Sponsorships, Stadiums, and Storytelling July 2, 2025 \ \ Last week, our Trak team—Cameron Oliver (CEO) and Charles Reynolds (CRO)—had the privilege of attending the Horizon Summit, hosted by the San Francisco 49ers at Levi’s Stadium. This unique gathering brought together visionary leaders across sports, entertainment, technology, and sponsorship.\ \ Read Blog Post](/content/blog-posts/from-the-horizon-summit/index.html)
Reflections from Brand Innovation Summit Chicago 2025 June 18, 2025 \ \ The Ritz-Carlton in Chicago was buzzing with energy as marketers gathered for this year’s Brand Innovation Summit — and the newly rebranded (and proudly purple) Trak team was all in.\ \ Read Blog Post](/content/blog-posts/reflections-from-brand-innovation-summit-chicago-2025/index.html)
Meet the New Trak May 23, 2025 \ \ Trak Software has a new look — but it’s more than just a visual update. It’s a reflection of how far we’ve come, and where we’re headed. Learn how our new design, tone, and focus support our mission to be the leading platform for sponsorship activation.\ \ Read Blog Post](/content/blog-posts/meet-the-new-trak/index.html)
The Skills Behind Every Great Sponsorship April 23, 2025 \ \ A great sponsorship doesn’t just happen; it’s built on a combination of careful planning, clear communication, and the right mix of skills. To ensure a sponsorship is successful and provides maximum value for both parties, it’s essential to develop and hone a variety of key skills. Let’s dive deeper into the skills that make the difference between an average and an exceptional sponsorship professional.\ \ Read Blog Post](/content/blog-posts/the-skills-behind-every-great-sponsorship/index.html)
Top Sponsorship Trends to Watch in 2025 April 15, 2025 \ \ Here are the key sponsorship trends shaping the industry this year:.\ \ Read Blog Post](/content/blog-posts/top-sponsorship-trends-to-watch-in-2025/index.html)
4 Years Running: Highlights from the NFL Club-Led Activation Summit April 9, 2025 \ \ Last week, Team Trak hit Charlotte, NC for one of our favorite events of the year — the NFL Club-Led Activation Summit — and this marked our 4th year in a row attending. (Yes, we’re officially regulars. Do we get jackets next year?)\ \ Read Blog Post](/content/blog-posts/4-years-running-highlights-from-the-nfl-club-led-activation-summit/index.html)
A Work Trip to Remember: SportsPro NYC & More April 1, 2025 \ \ Attending the SportsPro Conference in NYC was an incredible experience, packed with insightful discussions on the future of sports business, media, and technology. Networking with industry professionals and hearing from top leaders made it an invaluable event.\ \ Read Blog Post](/content/blog-posts/a-work-trip-to-remember-sportspro-nyc-more/index.html)
Trak’s at SportsPro New York 2025 March 25, 2025 \ \ The Trak team (featuring Chip Reynolds and Jermaine Davis) made the trek to New York City for SportsPro New York and SportsPro AI USA. It was our first time participating in either event, rubbing elbows with SportsPro Media’s largely European demographic—primarily focused on broadcast, distribution, social media, and revenue channels tangential to the global business of sport.\ \ Read Blog Post](/content/blog-posts/traks-at-sportspro-new-york-2025/index.html)
Most Memorable and Impactful Sponsorship Campaigns – Vote for Your Favorite! March 21, 2025 \ \ Sponsorship campaigns have long been a powerful tool for brands to connect with audiences, enhance visibility, and build lasting relationships. Over the years, several campaigns have stood out, leaving an indelible mark on both the industry and consumers. Here's a look at some of the most memorable and impactful sponsorship campaigns:\ \ Read Blog Post](/content/blog-posts/most-memorable-and-impactful-sponsorship-campaigns---vote-for-your-favorite/index.html)
Streamline Your Sponsorships with Our Free "Selling & Buying" Excel Template March 13, 2025 \ \ Managing sponsorships can be overwhelming—juggling inventory, tracking partnership details, and ensuring everything stays up to date often leads to endless Excel tabs and scattered data.\ \ Read Blog Post](/content/blog-posts/streamline-your-sponsorships-with-our-free-selling-buying-excel-template/index.html)
“Your Cousin, From Boston”: 2025 National Sports Forum Boston Recap March 5, 2025 \ \ The National Sports Forum returned to Boston for the first time since 1998. Trak was back as a sponsor, and it was a lively environment at the Westin Copley Square and the official bar, Yard House.\ \ Read Blog Post](/content/blog-posts/your-cousin-from-boston-2025-national-sports-forum-boston-recap/index.html)
MAKE a Sponsorship Activation Plan...OR PLAN to FAIL! February 27, 2025 \ \ In the dynamic world of sports and entertainment, effective sponsorship management is crucial for maximizing returns on investment. At Trak Software, we collaborate daily with agencies, brands, and rights holders to enhance their sponsorship portfolios.\ \ Read Blog Post](/content/blog-posts/make-a-sponsorship-activation-plan-or-plan-to-fail-rlfpy/index.html)
Experiencing Super Bowl LIX: A Memorable Blend of Football and New Orleans Culture February 17, 2025 \ \ Attending Super Bowl LIX in New Orleans was an unforgettable experience that seamlessly blended thrilling sports action with the city’s vibrant culture. Here’s a glimpse into my memorable trip:\ \ Read Blog Post](/content/blog-posts/experiencing-super-bowl-lix-a-memorable-blend-of-football-and-new-orleans-culture/index.html)
Man vs. Machine - Introducing Trak Starr for Your Next Sponsorship Management Role February 13, 2025 \ \ Fans of The Office might remember Dwight’s battle against the computer in sales—proving that human effort can outshine technology. But what happens when man and machine work together?\ \ Read Blog Post](/content/blog-posts/man-vs-machine---introducing-trak-starr/index.html)
The Sponsorship Industry Nears a $1M Average Partnership in North America January 15, 2025 \ \ The sponsorship industry is undergoing a major shift, with the average sponsorship deal in North America now approaching the $1 million mark.\ \ Read Blog Post](/content/blog-posts/approaching-the-1m-average-partnership-mark-in-north-america/index.html)
The Problem with ROI-Only Thinking December 18, 2024 \ \ This focus on numbers provides businesses with a clear, seemingly objective way to evaluate whether a partnership was "worth it." However, this traditional approach often oversimplifies the complex and multifaceted nature of sponsorships.\ \ Read Blog Post](/content/blog-posts/the-problem-with-roi-only-thinking/index.html)
Celebrating Our Achievement: Achieving SOC Compliance December 5, 2024 \ \ We are thrilled to announce that Trak Software has successfully achieved SOC compliance, marking a significant milestone in our commitment to data security and regulatory excellence.\ \ Read Blog Post](/content/blog-posts/celebrating-our-achievement-achieving-soc-compliance/index.html)
Rid the world of poor performing sponsorships November 26, 2024 \ \ At Trak Software, we believe it's time to eliminate underperforming sponsorships and focus on strategies that deliver measurable success.\ \ Read Blog Post](/content/blog-posts/rid-the-world-of-poor-performing-sponsorships/index.html)
Beyond Transactional: The Partnership Potential of Sponsorships November 6, 2024 \ \ When people think of sponsorships, they often imagine a simple transaction: company A pays organization B to place a logo here or there. But the reality is that the most impactful sponsorships are anything but transactional—they are true partnerships.\ \ Read Blog Post](/content/blog-posts/beyond-transactional-the-partnership-potential-of-sponsorships/index.html)
Trak Announces Coca-Cola Partnership to Streamline Sponsorship Management October 31, 2024 \ \ We’re thrilled to share that Trak Software has been selected by Coca-Cola to streamline their sponsorship management.\ \ Read Blog Post](/content/blog-posts/trak-announces-coca-cola-partnership-to-streamline-sponsorship-management/index.html)
Top 5 Reasons Why Sponsorships Underperform October 24, 2024 \ \ Sponsorships can be a powerful marketing tool, helping brands connect with audiences and drive business growth.\ \ Read Blog Post](/content/blog-posts/top-5-reasons-why-sponsorships-underperform/index.html)
How Trak Software Transformed Sponsorship Management for the PGA Section: Erinn Lopez’s Success Story October 7, 2024 \ \ Before using Trak, Erinn juggled complex sponsorships with spreadsheets, leading to missed deliverables, organizational chaos, and stress. With a small team and growing demands, Erinn needed a solution that offered structure and accountability.\ \ Read Blog Post](/content/blog-posts/how-trak-software-transformed-sponsorship-management-for-the-pga-section-erinn-lopezs-success-story/index.html)
Introducing Trak Software’s Mobile App: Manage Partnerships Anywhere September 24, 2024 \ \ After over a year of development, we’re excited to release Trak Software’s new mobile app. Built for our on-the-go users, this app allows you to stay connected and manage your partnerships wherever you are.\ \ Read Blog Post](/content/blog-posts/introducing-trak-softwares-mobile-app-manage-partnerships-anywhere/index.html)
Community Request for Sponsorship Example and Why Supporting Local Causes is Key to Sponsorship Success September 12, 2024 \ \ This is a @TrakSoftware feature that empowers properties and brands to provide opportunities for visitors, friends, and customers to submit their info for great causes or events.In that spirit, it's essential to understand your local community and build a SCALABLE strategy to participate, here's some quick tips for success:\ \ Read Blog Post](/content/blog-posts/community-request-for-sponsorship-example-and-why-supporting-local-causes-is-key-to-sponsorship-success/index.html)
Sponsorship Strategy for a Market Leader: Mastercard September 4, 2024 \ \ When it comes to global sponsorships, few companies have made as significant an impact as Mastercard.\ \ Read Blog Post](/content/blog-posts/sponsorship-strategy-for-a-market-leader-mastercard/index.html)
The Toughest Challenge Facing Sponsorship Marketers Today August 14, 2024 \ \ Discover why aligning unique sponsorship assets with business objectives is the toughest challenge for marketers today. Learn how to satisfy CMOs and stay ahead in the dynamic world of sponsorship marketing.\ \ Read Blog Post](/content/blog-posts/the-toughest-challenge-facing-sponsorship-marketers/index.html)
What is a Sponsorship Asset in Sports and Entertainment Marketing? August 1, 2024 \ \ In the fast-paced world of sports and entertainment marketing, brands constantly seek ways to stand out and make a lasting impact.\ \ Read Blog Post](/content/blog-posts/what-is-a-sponsorship-asset-in-sports-and-entertainment-marketing/index.html)
Sponsorship Marketing can feel icky if you define it like this: July 25, 2024 \ \ Sponsorship marketing has evolved significantly over the years. However, how it’s perceived and its reputation will largely depend on the approaches taken by creators and brands in the coming years.\ \ Read Blog Post](/content/blog-posts/sponsorship-marketing-can-feel-icky-if-you-define-it-like-this/index.html)
Finding/Reaching Decision Makers at Brands & Agencies July 17, 2024 \ \ Everyone in some form or fashion has tried to reach a decision maker at a brand or agency, whether if it was to find some of those much coveted ad dollars throughout our careers, to sell our latest software technology :) or just to help our kids in middle school sell candy bars.\ \ Read Blog Post](/content/blog-posts/finding-reaching-decision-makers-at-brands-agencies/index.html)
Making a Difference: Intern Story July 5, 2024 \ \ Erica's journey from a small town in Minnesota to the sports industry is a story of passion and perseverance. Despite limited local opportunities, her love for sports grew through high school participation and trips to professional games. Now at Trak, Erica combines her analytical skills with her sports passion, making a significant impact in sponsorship management.\ \ Read Blog Post](/content/blog-posts/making-a-difference-intern-story/index.html)
2024 SBJ Brand Innovation Summit in Chicago: Celebrating Growth, Authenticity, and the Rise of Women's Sports June 14, 2024 \ \ The 2024 SBJ Brand & Innovation Summit in Chicago did not disappoint; it was full of great informational sessions featuring numerous fantastic panelists.\ \ Read Blog Post](/content/blog-posts/2024-sbj-brand-innovation-summit-in-chicago-celebrating-growth-authenticity-and-the-rise-of-womens-sports/index.html)
From the Gridiron to Honky-Tonk: Highlights from the NFL Activation Summit in Music City April 30, 2024 \ \ Looking back on our time at the NFL Activation Summit, I can't help but feel a sense of gratitude for being part of such an amazing event for the third year running.\ \ Read Blog Post](/content/blog-posts/from-gridiron-to-honky-tonk-highlights-from-the-nfl-activation-summit-in-music-city/index.html)
.png)Trak’s Reflections: 2024 SBJ World Congress of Sport (Presented by CAA) in Los Angeles April 24, 2024 \ \ The Trak Software team experienced Sports Business Journal’s World Congress of Sport (Presented by CAA) at LA Live for the first time as a Showcase sponsor in April of 2024. Massive announcements (NHL to Utah) & storylines, but here are a couple of key themes for us:\ \ Read Blog Post](/content/blog-posts/traks-reflections-2024-sbj-world-congress-of-sport-presented-by-caa-in-los-angeles/index.html)
.png)Getting A Career In Partnerships On Track With Trak Software April 19, 2024 \ \ After graduating from Virginia Tech in spring 2020, my job offer was rescinded due to the pandemic, leaving me uncertain about my next steps as I entered adulthood.\ \ Read Blog Post](/content/blog-posts/getting-a-career-in-partnerships-on-track-with-trak-software/index.html)
Beyond Ideas: The Key to Career Success in Sponsorship April 9, 2024 \ \ In the world of sponsorship, big ideas often steal the limelight. They're the ones that make the headlines, the ones that everyone talks about.But let's take a step back and look beyond the glittering facade. A true dissection of what lies below the water of the Sponsorship Iceberg\ \ Read Blog Post](/content/blog-posts/beyond-ideas-the-key-to-career-success-in-sponsorship/index.html)
The Trak Intern: An Unexpected Journey April 3, 2024 \ \ Hi, I'm Thomas Wirth, and I am thrilled to share my journey as one of the inaugural interns at Trak Software.After a rewarding five-year stint playing college football in Oregon and earning a degree in exercise and health science, you might wonder why I'm interning at a partner relationship management software company.\ \ Read Blog Post](/content/blog-posts/the-trak-intern-an-unexpected-journey/index.html)
.png)Championship Level Sponsorship Performance & Playing Michigan’s Card March 28, 2024 \ \ For those who know me, you know I’m a devout follower of Michigan football going back to my days in the dorms with the team, sidelines with ESPN/ABC Sports and as a Manager and practice QB for defensive backs and offensive line.\ \ Read Blog Post](/content/blog-posts/championship-level-sponsorship-performance-playing-michigans-card/index.html)
.png)Trak's Kickoff to Summer Promotion March 14, 2024 \ \ At Trak, we've always believed that our most powerful marketing comes from the satisfaction and positive experiences of our customers and advocates. Your satisfaction means the world to us, and we are thrilled to extend an exciting opportunity for you to be a Trak Ambassador!\ \ Read Blog Post](/content/blog-posts/traks-ambassador-promotion/index.html)
Trak Software's Origin Story: How I survived my first GM role in Bozeman Montana March 7, 2024 \ \ At the ripe age of 25, I had the pleasure of getting a job where the boots were much bigger than my feet. I screwed up a ton of things in my first few months, which is actually where the idea for Trak.io was born. Here's my story.\ \ Read Blog Post](/content/blog-posts/trak-softwares-origin-story/index.html)
Mastering the Art of Building and Nurturing a Successful Sponsorship Department March 7, 2024\ \ Read Blog Post](/content/blog-posts/mastering-the-art-of-building-and-nurturing-a-successful-sponsorship-department/index.html)
The Gold Rush Shovel Comparison: 3 Trak similarities to Unearthing Value December 5, 2023 \ \ a fascinating comparison between the OG must-have tools, shovels during the Gold Rush, and the modern-day game-changer, Trak software.\ \ Read Blog Post](/content/blog-posts/the-gold-rush-shovel-3-similarities-to-unearthing-value-with-trak-software/index.html)
Breaking Free from the "Package" Conundrum: Evolving Sponsorships for Lasting Impact December 1, 2023 \ \ In the ever-evolving landscape of sponsorships, the traditional approach of offering Gold, Silver, and Bronze packages is facing a reckoning.\ \ Read Blog Post](/content/blog-posts/breaking-free-from-the-package-conundrum-evolving-sponsorships-for-lasting-impact/index.html)
Mastering Sponsorship Negotiations: 8 Lessons from "Never Split the Difference" September 12, 2023 \ \ Negotiation is a critical skill in the world of sponsorship. Whether you're haggling over a a new partnership, hashing out asset or contract terms, or persuading a brand to buy your proposal, the ability to negotiate effectively can make or break your success in the industry.\ \ Read Blog Post](/content/blog-posts/mastering-sponsorship-negotiations-lessons-from-never-split-the-difference/index.html)
12 Skills You Need to be Great at Sponsorship August 31, 2023 \ \ 12 proven skills to help you be a better sports marketer\ \ Read Blog Post](/content/blog-posts/12-skills-you-need-to-be-great-at-sponsorship/index.html)
The Trak Superhero July 26, 2023 \ \ Previously (see Sponsorship Management Playbook ), the concept of the Trak Superhero was introduced to the community. Trak’s new Superhero Explainer Video provides its video debut\ \ Read Blog Post](/content/blog-posts/the-trak-superhero/index.html)
.png)2023 SEAT - Hot Takes from Trak July 19, 2023 \ \ The SEAT community got to experience Salt Lake City and some of the things that make the place special. Check out the Trak Happy Hour welcome from Gracies!\ \ Read Blog Post](/content/blog-posts/2023-seat-hot-takes-from-trak/index.html)
World Class Activation can be Attrition Insurance to help you avoid disaster July 7, 2023 \ \ Sponsorship partner attrition refers to the situation where companies experience a loss or decline in their sponsorship partnerships over time. This can be detrimental to a company's marketing and brand-building efforts, as sponsorship partnerships often provide valuable exposure and opportunities to reach target audiences. To avoid sponsorship partner attrition, companies can consider the following strategies:\ \ Read Blog Post](/content/blog-posts/world-class-activation-can-service-as-attrition-insurance/index.html)
Sponsorship Activation is too important to Trust to a Free Tool June 30, 2023 \ \ It is remarkable to hear prospective clients, agencies, brands and rights holders express frustration or even disappointment with the results of their sponsorship portfolio, but are so easily convinced that “next year” will finally be the year that their destiny will change.\ \ Read Blog Post](/content/blog-posts/sponsorship-activation-is-more-important-than-a-free/index.html)
How to Maximize Your Sponsorship Beyond Broadcast TV Exposure June 5, 2023 \ \ For the first three decades of sponsorship, broadcast television and the assets that came with it were the most coveted.....\ \ Read Blog Post](/content/blog-posts/how-to-maximize-your-sponsorship-beyond-broadcast-tv-exposure/index.html)
4 Ways to Integrate Community into Your Sponsorship & Why It Matters Now More Than Ever June 2, 2023 \ \ Since the beginning of sponsorship, there has always been an expectation for right holders (and to a lesser degree their partners) to “give back” to the communities in which they operate.\ \ Read Blog Post](/content/blog-posts/4-ways-to-integrate-community-into-your-sponsorship-why-it-matters-now-more-than-ever/index.html)
The 4 Key Ingredients to the Perfect Sponsorship Recap May 25, 2023 \ \ If you have ever tried to build, deliver or defend a sponsorship, you know that the Sponsorship Recaps are how its success, failure and renewal is often determined.\ \ Read Blog Post](/content/blog-posts/the-key-ingredients-to-the-perfect-sponsorship-recap/index.html)
)%2520(1).png)Trak Software speaks at the 2023 NFL Activation Summit April 28, 2023 \ \ We were lucky enough to be invited to the NFL Activation Summit for a 2nd year in a row. Supporting this event and our customers is definitely a highlight for us as a company.\ \ Read Blog Post](/content/blog-posts/trak-software-speaks-at-the-2023-nfl-activation-summit/index.html)
Trak is Giving Back Like Jack Would April 27, 2023 \ \ In 2023, Trak started the first annual Jack Young Memorial NCAA Bracket Challenge with a portion of proceeds benefiting a charity of choice, which this year will be the Moffitt Cancer Center, the sum of which Trak will match as a company.\ \ Read Blog Post](/content/blog-posts/trak-is-giving-back-like-jack-would/index.html)
Why Partners "Do Not Activate" every single asset March 20, 2023 \ \ 3 helpful tips to increase your chances of renewals and upsells and to make sure your partnership doesn't get left on the scrolls of 2023\ \ Read Blog Post](/content/blog-posts/why-partners-do-not-activate-and-how-you-make-sure-it-doesnt-happen-in-2023/index.html)
2023 National Sports Forum - #SponsorshipsWork & Trak’s Experience March 8, 2023 \ \ Trak Software and the National Sports Forum - #SponsorshipsWork "Another National Sports Forum has wrapped up in rainy, cold Los Angeles."\ \ Read Blog Post](/content/blog-posts/2023-national-sports-forum-sponsorshipswork-traks-experience/index.html)
How We Know #Sponsorships work…and you can too February 3, 2023 \ \ Every day we work with clients that are being challenged by their leadership to demonstrate that Sponsorships work.\ \ Read Blog Post](/content/blog-posts/how-we-know-sponsorshipworks-and-you-can-too/index.html)
Trak Software Explainer Video January 25, 2023 \ \ Trak Software Explained in 93 seconds\ \ Read Blog Post](/content/blog-posts/trak-software-explainer-video/index.html)
It's [almost] the end of the season; Did we activate everything? How to avoid poorly executed partnerships September 21, 2022 \ \ The scary reality for most sponsorship marketers and how to avoid underperforming sponsorships\ \ Read Blog Post](/content/blog-posts/its-almost-the-end-of-the-season-did-we-activate-everything-how-to-avoid-poorly-executed-partnerships/index.html)
7 Deadly Disparate Tools of Sponsorship June 20, 2022 \ \ The tools that are killing your productivity in Sponsorship Management\ \ Read Blog Post](/content/blog-posts/the-tools-that-are-killing-your-productivity-in-sponsorship-management/index.html)
.png)Trak keynotes the NFL Activation Summit in New Orleans May 31, 2022 \ \ Trak keynotes the NFL Activation Summit in New Orleans\ \ Read Blog Post](/content/blog-posts/trak-keynotes-the-nfl-activation-summit-in-new-orleans/index.html)
Back at the National Sports Forum & Better Than Ever April 28, 2022 \ \ Trak was named the winner of the 2022 National Sports Forum (NSF) Tech Tank in Austin, Texas.\ \ Read Blog Post](/content/blog-posts/back-at-the-national-sports-forum-better-than-ever/index.html)
2021 Trak Customer Survey Results March 29, 2022 \ \ 2021 Customer Survey Results after using Trak's Award Winning Sponsorship Management Platform\ \ Read Blog Post](/content/blog-posts/2021-trak-user-survey-results/index.html)
Clear Bags Becoming a Fashion Statement at Texas and Beyond August 29, 2021 \ \ Drive sponsorship revenue by utilizing clear bag policies - see University of Texas Sponsorship Example\ \ Read Blog Post](/content/blog-posts/clear-bags-becoming-a-fashion-statement-at-texas-and-beyond/index.html)
Greenville Triumph SC on Playing Much Bigger via Trak Software’s Collaboration Service August 26, 2021 \ \ Reigning USL League One Champions Integrate Trak Software Into Entire Partnership Portfolio\ \ Read Blog Post](/content/blog-posts/greenville-triumph-sc-case-study-on-playing-much-bigger-via-trak-softwares-collaboration-service/index.html)
Trak Stars - Episode 2 - Brooke Manning June 17, 2021 \ \ Brooke Manning, Manager of Partnership Activation with the Denver Broncos used Trak throughout her career\ \ Read Blog Post](/content/blog-posts/trak-stars-episode-2-brooke-manning/index.html)
Kia Uses NBA Playoffs to Springboard Rebrand June 9, 2021 \ \ Kia Rebrands using the 2021 NBA Playoffs sponsorship\ \ Read Blog Post](/content/blog-posts/kia-uses-nba-playoffs-to-springboard-rebrand/index.html)
Trak-ing Potential: ‘GO’, The Suns Gorilla, Partners with Guest List May 24, 2021 \ \ The mascot strikes a first-of-its-kind partnership meaning there are endless opportunities to activate\ \ Read Blog Post](/content/blog-posts/trak-ing-potential-go-the-suns-gorilla-partners-with-guest-list/index.html)
UNC Launches Innovative Group Licensing Project with Alumni April 14, 2021 \ \ The University of North Carolina has caught our attention with a first-of-its-kind group licensing program for its notable alumni, in conjunction with marketing and licensing agency, The Brandr Group.\ \ Read Blog Post](/content/blog-posts/unc-launches-innovative-group-licensing-project-with-alumni/index.html)
Rocket Mortgage Breaks Ceiling on College Sports Naming Rights April 14, 2021 \ \ Rocket Mortgage has become the presenting sponsor of Michigan State Men's Basketball.\ \ Read Blog Post](/content/blog-posts/michigan-state-and-rocket-mortgage/index.html)
The Masters of Simplicity April 8, 2021 \ \ IBM and AT&T receive on-site and digital presence. It's simple, subtle, and even minimalistic.\ \ Read Blog Post](/content/blog-posts/the-masters-of-simplicity/index.html)
LoanDepot Presents Opening Day Pick 'Em April 1, 2021 \ \ The Official Mortgage Provider of Major League Baseball, loanDepot, harnessed the power of Opening Day, with a two week promotion leading up to the big day on April 1st.\ \ Read Blog Post](/content/blog-posts/loandepot-presents-opening-day-pick-em/index.html)
Trak Stars - Episode 1 - David Vedder March 18, 2021 \ \ Trak Software sponsorship interview, Episode 1 with Hilary Goldberg and David Vedder\ \ Read Blog Post](/content/blog-posts/trak-stars-episode-1-david-vedder/index.html)
The World of OTT and How it Impacts Next-Gen Sponsorship March 9, 2021 \ \ Where the world of OTT is heading and how it creates next-gen sponsorship opportunities by Trak Software\ \ Read Blog Post](/content/blog-posts/the-world-of-ott-and-how-it-impacts-next-gen-sponsorship/index.html)
NBA All-Star Game Puts Real Meaning Behind Winning and Losing March 8, 2021 \ \ NBA All-Star game sponsorship supports Thurgood Marshall College Fund and the United Negro College Fund.\ \ Read Blog Post](/content/blog-posts/nba-all-star-game-puts-real-meaning-behind-winning-and-losing/index.html)
Qatar Airways Swoops in to Add Umbrella Approach to Sponsorship Portfolio February 24, 2021 \ \ Euro 2020 and Qatar Airways as they reached an agreement this week to make Qatar Airways the official airline of the continent-wide tournament.\ \ Read Blog Post](/content/blog-posts/qatar-airways-swoops-in-to-add-umbrella-approach-to-sponsorship-portfolio/index.html)
Budweiser Teams with Nets to Celebrate BKLYN February 18, 2021 \ \ Budweiser Teams with Brooklyn Nets to Celebrate BKLYN for this Trak Sponsorship Vault Breakdown\ \ Read Blog Post](/content/blog-posts/budweiser-teams-with-nets-to-celebrate-bklyn/index.html)
A Spotlight on The Waste Management Phoenix Open February 11, 2021 \ \ Trak Software Sponsorship Vault Breakdown - A Spotlight on The Waste Management Phoenix Open\ \ Read Blog Post](/content/blog-posts/a-spotlight-on-the-waste-management-phoenix-open/index.html)
2020 Trak Customer Survey Results February 4, 2021 \ \ 2020 Trak User Survey Results that show customer satisfaction and impact of owning Trak's Sponsorship Management Platform\ \ Read Blog Post](/content/blog-posts/2020-trak-user-survey-results/index.html)
The Simplicity of Product Placement with Cole Anthony February 4, 2021 \ \ The Simplicity of Product Placement with Cole Anthony of the Orlando Magic - Sponsorship Breakdown by Trak Software\ \ Read Blog Post](/content/blog-posts/the-simplicity-of-product-placement-with-cole-anthony/index.html)
New England Free Jacks - Welcome to Modern Partnership Management February 3, 2021 \ \ New England Free Jacks choose Trak Software to boost corporate partnership revenue and improve efficiencies\ \ Read Blog Post](/content/blog-posts/new-england-free-jacks-welcome-to-modern-partnership-management/index.html)
Super Bowl LV Experience gives Lowe's Rare On-Site Access January 30, 2021 \ \ Trak Sponsorship Vault breaks down the Super Bowl 2021 Lowe's partnership\ \ Read Blog Post](/content/blog-posts/super-bowl-lv-experience-gives-lowes-rare-on-site-access/index.html)
Qualtrics Captures the Depth of Jazz Fan Experience January 22, 2021 \ \ Qualtrics and the Utah Jazz capture special moments in their Sponsorship of the Photo Experience\ \ Read Blog Post](/content/blog-posts/qualtrics-captures-the-depth-of-jazz-fan-experience/index.html)
Bojangles at UNC Basketball an Exploration of Longevity January 21, 2021 \ \ The Bojangles and Tar Heels basketball sponsorship is a hit, here's why\ \ Read Blog Post](/content/blog-posts/bojangles-at-unc-basketball-and-exploration-of-longevity/index.html)
What’s in a Name? January 15, 2021 \ \ With Trak Software, you get tracking. Centralized. Configurable. Collaborative. Tracking.\ \ Read Blog Post](/content/blog-posts/whats-in-a-name/index.html)
Fan Spotlights Break LS Tractor into College Sports January 14, 2021 \ \ North Carolina State and University of North Carolina help LS Tractor reach college sports fans with Fan Spotlights\ \ Read Blog Post](/content/blog-posts/fan-spotlights-break-ls-tractor-into-college-sports/index.html)
Rolex Cleverly Dominates PGATour.com December 30, 2020 \ \ Rolex deploys some creative digital assets with the PGA Tour on PGATour.com to reach a valuable sponsorship audience\ \ Read Blog Post](/content/blog-posts/rolex-cleverly-dominates-pgatour-com/index.html)
UCLA Health Connects Fans to Healthcare Reality December 18, 2020 \ \ UCLA Health and Lakers promote #TeamLA with their LA Lakers Partnership\ \ Read Blog Post](/content/blog-posts/ucla-health-connects-fans-to-healthcare-reality/index.html)
Trak CRO Charles Reynolds visits with Andrew on the Andrew Haines Show October 16, 2020 \ \ Learn about the experiences that has helped shape the future of Digital Sponsorship Management and Trak Software\ \ Read Blog Post](/content/blog-posts/trak-cro-charles-reynolds-visits-with-the-andrew-haines-show/index.html)
NBA Bubble Sponsor Watch - Miami Heat Top 10 broadcast August 11, 2020 \ \ We collect and catalog the sponsor activations for the 2020 NBA bubble\ \ Read Blog Post](/content/blog-posts/nba-bubble-sponsor-watch-miami-heat-top-10/index.html)
Baltimore's Ravens Rise Program Institutes New Virtual Huddle Sponsorship Activation July 29, 2020 \ \ Baltimore's Ravens Rise Program institutes new Virtual Huddle Sponsorship Activation\ \ Read Blog Post](/content/blog-posts/ravens-rise-sponsorship-activation/index.html)
Northwestern University, The City of Evanston & Dynegy renovate a community basketball court July 17, 2020 \ \ Northwestern Sports Properties by Learfield Sports deal with Dynegy to revive a worn out community court for their sponsorship deal, see description, announcement and pictures\ \ Read Blog Post](/content/blog-posts/northwestern-university-the-city-of-evanston-dynegy-renovate-a-community-basketball-court/index.html)
Sponsored Caption Contest from the Chicago Bears and Dunkin Donuts July 15, 2020 \ \ Caption Contest corporate sponsorship by Dunkin Donuts and the Chicago Bears - how and why it works and how you can recreate it.\ \ Read Blog Post](/content/blog-posts/sponsored-caption-contest-from-the-chicago-bears-and-dunkin-donuts/index.html)